The People’s Exchange Magazine Shipshewana, Indiana



The People’s Exchange newspaper (Published by Aurora Services) offers an insider look at the thriving business atmosphere within the Amish community of the Midwest.  A closer look find Amish men seeking new opportunities as the always unstable trailer factory jobs seem to be less and less reliable for a families income source.  Products are developed, services are offered and ideas are generated for new income sources. and there is no better place than Shipshewana Indiana to see this happening.  Products like Amish toys, household items and farm yard tools are a part of this new revolution of which The Peoples Exchange takes a major part.

The growth of the magazine is due to the always innovative minds of Amish businessmen.  Services are offered by almost every household and in many cases factories are owned or controlled by the Amish. Our hats off to this fine magazine, that fulfills a genuine need for a valuable community.


FaceBook launching a cell phone?!

why not?  You won’t find the news anywhere else on the web really, but the possibility is there.  In a post Android marketplace, the iPhone continues to struggle at maintaining market share and growth seems a thing of the past.  This warrants the questions, would a partnership between Apple’s iPhone and FB make for a marriage made in heaven?

The worlds largest online networking website and the worlds second most popular website bested only by has yet to launch products or any kind.  With round after round of new funding, it begs the question, “when will we see actual profitability from FB?”

Apple, one of the top most recognized brands in the world has accomplished brand loyalty and recognition across many venues.  With a focus on it’s iTunes music sales and devices, Apple has yet to partnership any of it’s products for more market share, but will the Android operating system force their hand?

Speculation aside, is the world largest community, and as such controls and own the largest influence on modern world culture today.  Without being publicly recognized as such, FB founder Mark Zuckerburg  has secretly became the most influential individule in modern history.  Let’s not get too carried away with FB success, but perhaps the key to a apple mobile device domination is held in the hand of Mark, a former college student turned businessman.

What is online marketing?

The first question that you need to answer is “what do I want to accomplish?”  Normally a business will want to generate more leads, or simply reach traffic with their brand message.  No matter what you want to accomplish online, the key is usually more traffic.

  1. Step One: Build a website that accomplishes what you need it to.  Be it e-commerce, corporate branding, membership or donations.
  2. Step Two: Search Engine Optimization (SEO) Promoting your business online
  3. Continual improvement of visitor experience using analytics to monitor traffic and user activity

Elkhart County Search Optimization Firm

Elkhart County was hit harder than any other part of the USA in the recent economic downturn and it has us all counting our pennies.  Goshen Indiana SEO firms offer businesses the edge that can help them increase foot traffic or shopping cart conversions.

After this recession is over there is no doubt that we will start on a new playing field.  The tech age is here and the yellow pages are dying with the boomers.

People are competitive shoppers now.  They read reviews and they compare hundreds of companies with the click of a button.  SEO has never been more important.

Headless String Adapter

Headless guitars have become very popular since the 1980’s when Ned Steinberger first introduced the design into popular music culture.  Since then many professional musicians have gone headless and the trend continues as Ned’s legacy lives on.

Communities like support the headless lifestyle, and give members an opportunity to learn more about their headless habit.  Perhaps one of the downsides of a headless instrument is that very often they are only able to use a double ball end string set. Although some newer guitars like the Synapse by Gibsons modern Steinberger brand offer a built in string adapter, however the rest remain incapable of playing normal single ball end strings with an adapter.

Easy WordPress and Magento Integration

View the original post on Addoa Creative

WordPress is among the best web software for blogging and Magento is among is among the best web software for eCommerce. So naturally a marriage between WordPress and Magento is one made in the heavens. Learn how to easily import WordPress content into a Magento page.

Once you have Magento and WordPress installed on your sever, it’s time to get down to action. We installed the shop in the root directory of the website (, and the blog in a sub-directory called blog (

There are a number of approaches out there to integrate Magento and WordPress. Some methods rely on sever rewrite rules. The problem with this method is that it doesn’t let you mix content from WordPress and Magento on the same page. Other methods rely on contributed modules. The problem with contributed modules is that they can break and become dysfunctional when either WordPress or Magento are updated. So, in search of the right solution, I wound up creating my own hybrid solution. My solution uses PHP to pull in WordPress content and display it on Magento pages. Then you simply need to match your WordPress theme with your Magento theme.

Part 1 — Matching your WordPress and Magento themes

Let’s assume you start with a Magento theme and want to convert it to a WordPress theme. WordPress themes are stored at /wp-content/themes/[your-theme] relative to your blog’s root path.

First you need to pick a theme to adapt. I started with the default WordPress theme in order to create my new custom theme that would match my Magento theme. Using the default theme, you only need to edit three files in order to match your WordPress theme to your Magento theme: header.phpfooter.php, and you’re theme’s stylesheet (in my case style.css).

In the header.php file, you’ll want to include:

  • Your HTML doc info and opening <HTML> tags
  • Your document <head> tags and all of the good stuff that goes in between
  • Your opening <body> tag
  • Your header code — your site’s logo, navigation, etc.
  • Opening divs for your main content area (but don’t close these divs — you’ll close these in footer.php)

And then in the footer.php file, you’ll want to include:

  • Closing div tags corresponding to divs you opened in header.php for your main content area
  • Your footer code (copyrights, links, etc.)
  • Your closing </body> tag
  • Your closing </html> tag

Finally, in your styles.css CSS stylesheet, you’ll want to include whatever styles you need to make your blog look like your Magento shop.

Tip: There’s no need to duplicate all of the styles in your Magento stylesheet in your blog’s stylesheet. Instead, you can import the styles in your Magento theme’s stylesheets. To do this, open your WordPress theme’s stylesheetstyles.css
and place this somewhere in the document:


1 <br>
2 /* imports Magento theme's styles */<br>
3 @import url(/[path-to-magento]/skin/frontend/[your-theme]/default/css/menu.css);<br>
4 @import url(/[path-to-magento]/skin/frontend/[your-theme]/default/css/boxes.css);<br>
5 @import url(/[path-to-magento]/skin/frontend/[your-theme]/default/css/reset.css);<br>
6 @import url(/[path-to-magento]/skin/frontend/[your-theme]/default/css/clears.css);<br>


By importing the CSS instead of duplicating it, you’ll reduce your file size and speed up your page load. Also, when you make changes to your theme, you don’t need to make changes in two places.

Because the CSS @import command takes precedence over all other CSS rules, you don’t have to worry about it conflicting with the blog’s default style code. You might want to add or change a few styles specific to the blog in the blog’s stylesheet below the import commands. If you started from a really complex WordPress theme, you’ll probably want to remove all of the extraneous style rules to reduce the document size.

Now you’ve successfully matched your WordPress and Magento themes. Onto part 2…

Part 2 — How to display WordPress content on a Magento page

You have your blog and you have your shop, and they look the same. This is great, but what if you want to display content from WordPress within Magento (like on your store’s homepage)?

There are a number of ways to do this. You could create RSS feeds with your content and then display then on another site with MagpieRSS. This method works, but we wanted something a little more elegant and something that didn’t rely on RSS. Our method uses very simple theming and PHP to display WordPress content on a Magento page. Here we go…

Step 1 — Create a bare-bones WordPress theme file that skips all of the styles, header, and footer and just displays content.

Create a new file, we’ll call it share.php, in your WordPress theme directory:


1 <br>
2 <?php<br>
3 /*<br>
4 Template Name: Share<br>
5 */<br>
6 ?><br>
7 <?php query_posts('limit=3'); ?><br>
8     <?php if (have_posts()) : ?>


<?php while (have_posts()) : the_post(); ?>

<div <?php post_class() ?> id=”post-<?php the_ID(); ?>”>
<h2><a href=”<?php the_permalink() ?>” rel=”bookmark” title=”Permanent Link to <?php the_title_attribute(); ?>”><?php the_title(); ?></a></h2>
<small><?php the_time(‘F jS, Y’) ?> <!– by <?php the_author() ?> –></small>

<?php the_content(‘Read the rest of this entry »’); ?>

<p><?php the_tags(‘Tags: ‘, ‘, ‘, ‘<br />’); ?> Posted in <?php the_category(‘, ‘) ?> | <?php edit_post_link(‘Edit’, ”, ‘ | ‘); ?> <?php comments_popup_link(‘No Comments »’, ‘1 Comment »’, ‘% Comments »’); ?></p>

<?php endwhile; ?>

<div><?php next_posts_link(‘« Older Entries’) ?></div>
<div><?php previous_posts_link(‘Newer Entries »’) ?></div>

<?php else : ?>

<h2>Not Found</h2>
<p>Sorry, but you are looking for something that isn’t here.</p>
<?php get_search_form(); ?>

<?php endif; ?>

This template code will display the three most recent posts. You can change the number of posts you want to display by changing the numerical value in line 6 (highlighted above).

Step 2 — Create a page in WordPress that uses your new “Share” template.

Create a new page in WordPress. Under the “Attributes” block visible while editing the page, you’ll want to set your page to use the “Share” template you created. You can title it whatever you want, but you’ll want to change the permalink to something rememberable:

After you’ve done all those, navigate to the permalink of the page in your browser to test it out and make sure it’s using the bare-bones template you created. You should see the text of the most recent posts on an otherwise blank and boring page. If you see this, you’re done working with WordPress… now for Magento’s bit.

Step 3 — Create a template file in Magento to embed your newly created WordPress page into a Magento page.

This step is necessary because Magento does not allow embedded PHP code to be executed from CMS pages. In order to trick Magento into loading the PHP, you need to create a template file that will execute the PHP and deliver it to a CMS page via a block.

So here’s how you create a new block template:

  1. Navigate to /[path-to-mageneto]/app/design/frontend/[your-theme]/default/template/
  2. Create a new directory within the template directory called blog
  3. Within your new directory blog, create a file called blog.phtml
  4. In your blog.phtml file, place the following code:


1 <br>
2 <?php $source file_get_contents(""); print$source; ?><br>


Step 4 — Place the block based on your new template on the Magento CMS page you want the blog content to display on


1 <br>
2 {{block type="core/template" template="blog/blog.phtml"}}<br>


You’re done! You’ve now embedded your most recent WordPress posts in a Magento page. The links to the posts and comments will route visitors to your blog (which now looks identical to your Magento shop). You may also want to put Magento store items on your WordPress blog. Check out this method for displaying your Magento store items as a block in WordPress using Magento’s product RSS feeds.