A GOOD AND GROWTH FOCUSED WEB MARKETING PLAN NEEDS TO BE COMPREHENSIVE ACROSS MANY WEB VENUES, ORGANIZED, AND EFFICIENTLY IMPLEMENTED. THERE ARE MANY FACETS TO ONLINE MARKETING AND IN ORDER TO TRULY GROW YOUR PRESENCE ONLINE YOUR GOING TO NEED TO BE INVOLVED IN MOST IF NOT ALL.
HERE ARE SOME ESSENTIAL POINTS, ALBEIT BROAD POINTS FOR YOUR CONSIDERATION:
1. Develop a clean, functional and information rich website. Your website will obviously be the hub of all your activities. This includes website strategy, graphic design, content writing, navigation and usability.
2. Test and analyze your site with a search engine optimization expert. This includes generating meta tags and image alt tags and registering your site with the major search engines.
3. Identify related sites for linking, listing and Internet advertising opportunities. Take your time and implement full third party adds that advertise your website.
4. Develop an online lead-generation program like utilizing Adwords or a an affiliate program.
5. Design and implement an email advertising campaign that will continue to keep you in touch with your customers.
6. Utilize blogs, podcasts and webcasts. A blog is a great way to get your message out there.
7. Create and post interactive product demos to your website. Videos are a great way to interace more personally with a digital audience.
8. Develop an interactive PR program using a service like PR Web.
9. Finally, test, modify, and retest your work continually by using actionable web analytics. You will want to develop a long term strategy of continual updating and improvement.