Small companies often hit their peak based purely on local population factors. Essentially one the business has penetrated the populous of their niche customer base the business promptly peaks. So what’s next?! Aggressive options like franchising of course are an option. However easier ‘step at a time options are available. Find the product, idea or process that you offer that is unique. Trademarking a product or patenting a unique idea could be your ticket to success but don’t worry there are incredibly easy first steps! They are all about building and maintaining an amazing brand name which is incredible hard work.
Begin to meticulously maintain your customer list. Beginning a mailing list or customer list is fundamental. Get all the info you possibly can but don’t make the mistake of asking for everything on the first date! For an example get an email address in exchange for a free item etc. Next send out an email that collects their physical addresses in exchange for a free coupon or speciality promotion or even sweep steaks. This mailing / customer list is your fundamental building block to building a brand.
Next step is making simple, clear branding decisions across your marketing image mediums. Everything you do needs to have a similar rhythm, flow and look. From website, logo and print your branding needs to be clear, simple and in agreement.
Be creative. If you want to grow, you need the ability to be out of the box on every front. Remember, If your the same your to blame. Example; if you are growing a restaurant (lets assume you have your menu already decided) use a unique marketing ploy. Like send a spoon via physical mail to your potential local customs (potential regulars!) and give them a discount if they bring it back to you.
Finally, get your act together on all mediums. Web, print, networking and advertising. Wow, that’s a big topic.
Next, grow! One customer at a time. The keys are in the unique creative things that you do well. Then it’s just the hard day to day work that’s left!